Benefits of Customer Journey Maps to Businesses

Benefits of Customer Journey Maps to Businesses

Customer journey mapping refers to the visual representation of the experience customers get by interacting with a business. It is an excellent way of narrating a brand’s story to customers. Customers come into contact with business in several ways. The various starting points include simple online searches, social media, referrals, marketing, and many more. The way a company interacts with their customers determines the type of relationship they will have with the business. Every business wants to make every customer feel appreciated. Therefore, interaction should never fall through cracks and companies ought to map out every customer touch point professionally. Through customer journey mapping, business gets to step into the shoes of their customers and view their business from the perspective of the customer. What are the benefits of journey maps to businesses?


It Helps Businesses to Understand Their Customers Better

Anyone who wants to get a grasp of a story has to look at it from both perspectives. Building customer journey maps help a business to see what customers are going through. Therefore, they have to lay their plans right from start to finish. Journey maps aids in empathizing with customers thus making it easy for a business to shift from their internal process mode and focus on providing value to their customers.

It Aids in Identifying Operational Inefficiencies

Through customer mapping, a business can identify the type of activities they engage in. Such activities do not add value to customers and only makes a business miss target points. By streamlining their operations, businesses can establish a consistent and reliable relationship with their target customers. A business should write down all loopholes and find the reasons why they exist. Identifying and eliminating such operational inefficiencies not only enhances customer experience but also saves the business money.

Aid in Understanding & Addressing Problems

For a business to achieve success, managers should be aligned with the vision of the company. Journey mapping aids a business not only to identify touch points but also know how they can solve problems that arise. It aids them to adopt the best approaches to fix potential problems before they happen or get worse. Through proper mapping, businesses also get to identify whether customer journey is in good order.

A Great Way of Discovering Opportunities

Customer journey maps not only identifies loopholes but also aids in differentiating a business’s customer experience. It is a good way through which a business can give themselves extra thought, effort and time to bridge the gap between operations, marketing, and sales. A business can do so by integrating all customer touch points in the lead nurturing process. It means all departments should collaborate and work cohesively to identify critical opportunities exhaustively.


Successful customer mapping requires a business to include every stage where they interact or engage with their customers. It means it should include both qualitative and quantitative elements. It is an excellent way of benchmarking against a business’s promise. It answers several questions and helps a business to understand themselves and their customers better.…

Mistakes to Avoid when you are a New Franchisee

Mistakes to Avoid when you are a New Franchisee

Franchises represent a good opportunity to run your financial life towards success and support your household as well as your future dreams. However, some challenges will come your way, and you need correct strategy to address them. Here are mistakes to avoid


workingDo not Expand Very Fast

Investing in a franchise that is making money fast can cause an adrenalin rush in an entrepreneur and entice him or her to add more money to buy additional stores. However, you may be riding a wave. It will leave you with dead assets when it ends, and you might have to plough back all the earned profit to stay in business. A better way is to take calculated risks and expand gradually over a longer period. You can put the money aside and take in lessons about different market conditions at different times of the year before you choose to expand.


Do not Select a Wrong Franchise

A franchise is a business that must align with your skills and opportunities. The brand does not guarantee money. You have to consider locations, traffic of customers, and other parameters that affect business success. Many people mistake the popularity of the brand to the chances of making money with a given franchise. They discover later they are wrong because of failing to do due diligence. You need to have a franchise that has sufficient capital that can let your part of the business to experience measured and consistent growth.


Do not Cut Costs and Quality at the Same Time

You usually get three options and a chance to increase two at the expense of the third one. These options are price, quality, and speed of delivery. You can modify two with sufficient knowledge of effects on the third one. A mistake most people make is lowering price, increasing the speed of delivering services or goods, and forgetting that these affect the quality of services offered. Pay attention to quality because it can give you a long-term growth for your business. A better way to approach the cost and quality issues is by seeking ways to expand the service range so that you can use price to offset high costs of operations and continue retaining high-quality standards. However, you should be aware that some franchises also come with price caps for the goods and services sold.


dealOnly Pick Franchise Brands that have Training Resources

You will grow faster when you have a mentor to help you. You ought to conside franchise opportunities from brands having a reputation for assisting the franchisees to get on their feet. You should also expect the franchise to offer training for your staff members to bring them to par with the high service quality expectations. Franchises that deal with physical goods must also provide standardization skills to help your business avoid fakes and retain its reputation. Dealing with customers is also another area that can make or break the business. Most customers develop an appreciation of a brand based on their encounters with customer care. Thus, you should actively seek help from the franchise company on ways to handle concerns from your customers.…